Imboni ekhiqizwe ezungeze i- ukudla okuvela ezinjeni zethu, Kuyinto enkulu kakhulu, njengomkhakha ophatha izigidigidi zama-euro ngonyaka (ngokusho kwabezindaba zezomnotho, umkhakha ukhuphule umholo wawo ngama-42% kusukela ngonyaka we-2014, owawungaphezu kwezigidi ezingama-15000 zama-euro) futhi okwazile ukudala isithombe umqondo wokudla nge-canine, okusekelwa ukwenziwa kwezilwane, kuphendule umqondo wokuthi ukondla izinja zethu ngokudla kwezinja kuma-pellets kuyinto enhle kakhulu ongayenza. Futhi ngiyihlola nsuku zonke.

Omunye wemibuzo yami yokuqala ezingeni lobungcweti lapho ngiqala inqubo yokufunda nokufundisa namakhasimende ukuthi inja idlani, futhi ama-95% wesikhathi lapho abantu benginikeza impendulo efanayo, ngiqiniseka impela ngabo… ngicabanga. Namuhla ekungeneni Inja yami idlani?, Ngikunikeza impendulo engiyinika amaklayenti ami. Ungaphuthelwa.

Ake sizibeke kumongo

Kuyinto evamile kakhulu ukuthi abantu bacabange ukuthi ngicabanga ukuthi kunjalo okungcono kakhulu okungadliwa yinja yakho, njengoba kuvamile, umuntu ophethe impilo yenja yakho ngudokotela wezilwane wakho. Nguye oncoma ukuthi umfunze ngicabanga, futhi kaningi, nguyena ophethe ukukuthengisela lona. Futhi yilapho ngibona khona inkinga.

Lapho udokotela wezilwane eshiya lo msebenzi, utshale imali iminyaka embalwa ekufundeni iVeterinary Medicine, kepha kuleyo minyaka yokusebenza, akasitholanga isikhathi sokwazi KONKE ngazo zonke izinhlobo nezinhlanga zezidalwa eziphilayo ezisemhlabeni. Abazazi zonke izinto, kufanele baqhubeke nokulungiselela ukugxila kokuthile. Kwezinye izimo, lokhu kukhethekile kuzofika nge-master degree eyunivesithi kanti abanye bazofika ngomhlangano wangempelasonto okhokhelwe yinkampani yokuphakela i-canine. Futhi lokhu kusebenza kanjena ...

Udokotela wezilwane umenywa ukuthengisa komkhiqizo Ukuhambela umhlangano wokudla nge-canine, okuthe ngaphandle kokukhululeka nokuba neziqu ezivunyelwe yinkampani efanayo (kuthiwa noma yiziphi izinkampani ezikhona namuhla zezinkulu kakhulu), kuza ingcweti kwezondla ngezinja zodumo lwamazwe omhlaba. Kuyona le ngqungquthela, utshelwa ngezinzuzo zokondla izinja ngamaphaphu futhi uma sekuphelile, inkampani imnikeza ithuba lokuthengisa yonke imikhiqizo yakhe ... Lokhu kudokotela wezilwane osanda kuqeda iziqu zakhe futhi engenalo lonke ulwazi ngendaba okufanele ayenze, kuba yithuba lebhizinisi. Ngazi odokotela bezilwane abambalwa kakhulu abangathengisi okuphakelayo. Leli qiniso liyimayini yegolide yemikhiqizo yokuphakela futhi ingenye yezindlela eziphumelela kakhulu zokwazisa, ukudala nokuhlanganisa umkhiqizo osekubonwe, ngoba ngalesi simiso kanye nemikhankaso ethile yokumaketha evame ukuqoqwa ngokususelwa kumakhulu ezigidi zama-euro ngonyaka , futhi okuvame ukuba nekhwalithi ngaphandle kokungabaza, kusinikeze umphumela wokuthi ama-96% we Abanikazi bezinja bakholelwa ukuthi ukuthenga ukudla kwenja yabo kuyindlela engcono kakhulu ukudla kwabo.

Futhi lokhu kugcina sekungu- iphutha elibulalayo lekhwalithi yempilo yenja yethu... nangempilo yakho ...

Isimo sangempela

Uma ngabe izinkampani zokudla kwe-canine ngokususelwa kokuphakelayo kwezimboni zithi bekuyiqiniso, futhi imikhiqizo yazo bekungubuchwepheshe besimanje ekudleni kwezinja, kube yizindlela zokupheka namafomula anikezwa iziteketiso njengo- "Qedela Ukudla" (Lokho okufanele kube yikho?) , inketho yokudla okunempilo engcono kakhulu yezilwane zethu ... Kungani imitholampilo igcwele izinja ezinenkinga yokungezwani kokudla nezinkinga zokuxineka ekudleni?

Kimi lokhu kuyimfihlakalo ephelele nengakholeki ...

Sekuvele kunabanzi futhi kufakazelwe ukuxhumana phakathi kokudla kwenja yezimboni kanye nezifo ezahlukahlukene ezinjeni, futhi lokhu kushiwo ngochwepheshe bokudla okunjengoCarlos Alberto Gutiérrez, uDonald Strombeck noma uJonathan Self.

UMnu. Self ungudokotela waseBrithani owaziwayo futhi ungumbhali wephephandaba, umsunguli we-http: //honeysrealdogfood.com/, lapho ekhuthaza ukwenza ngcono izinga lempilo yezilwane zethu ngokwenza ngcono indlela ezidla ngayo.

Muva nje, uMnu Self uthe ohlelweni olunikezelwe ngokukhuluma ngomkhakha wezokudla kanye nokungahleleki kwawo kuthelevishini yaseBrithani:

“Imboni yokudla izinja isiqinisekise ngenye indlela. Ngikholwa ukuthi ukuvakasha kwesishiyagalolunye kwezingu-10 kudokotela wezilwane kungenxa yokungadli kahle kwezilwane "

Lezi zitatimende ze-Self azimangazi, ngoba kungenzeka kanjani ukuthi kukhona izifo eziningi ezihlobene nokudla wezinja zethu uma kungukudla okunekhwalithi enjalo?

Ukudla kwenja kwemikhiqizo eminingi eyaziwayo, kufaka phakathi imikhiqizo yabo yokulwa nokungezwani komzimba, zenziwa ngemikhiqizo evela embonini yabantu. Futhi hhayi kuphela embonini yokudla, kepha nakwimboni yomanyolo kanye nasembonini yensipho. Le mikhiqizo iwela ngaphansi kwemithetho yokudla esebenza embonini yokuphakelwa kwezilwane, kepha, yize isemthethweni, ishiya ifiseleka kakhulu uma kukhulunywa ngokudla okunomsoco. Le mikhiqizo ikakhulukazi okusanhlamvu osezingeni eliphansi nokusalayo okufana ne-beet pulp, igazi lezilwane, izimpaphe, imilomo, uzipho, izinselo, amagquma, futhi ekugcineni noma yini thina esingayidli thina bantu. Yilokhu ondla inja yakho. Kujwayelekile ukuthi akulangazelele ukudla okumnandi okudlayo, ikakhulukazi uma umphakela ngihlala ngicabanga.

Lolu hlobo lweresiphi izinkampani zokudla kwezinja ezisinikeza lona kudalwe cishe kuphela kubo ukuze bathole imali eningi ngangokunokwenzeka, komkhiqizo oyisisekelo obekuzodingeka ukuthi bawulahle, nokuthi ngokuwuguqula ube ukudla kwezinja, bakwenza kube yigolide langempela.

Kodwa kuyini lokhu?

Eziningi zalezi zifunzo zithi zivunyelwe yizifundo zesayensi, ezifakwe ngaphansi komthetho wokuthi izinja seziyizidalwa ngokuzivumelanisa nokudla kwazo okusha, okuthi noma kuzwakala kukuhle ukusho, akunabufakazi besayensi. Kungathatha inja cishe iminyaka eyi-100000 140 ukwenza inqubo yokugaya ukudla engayenza i-omnivore. Okuphakelayo kwezimboni kuneminyaka engama-XNUMX kuphela ubudala. Ngikubona kunzima kakhulu.

Esinye isici sokunquma lapho kuhlaziywa isimo ukuthi obani abenza okuphakelayo nokuthi iziphi izintshisakalo ezibahambayo.

Njengoba ngishilo ngaphambili, ama-feed brand ahola imali eningi (futhi uma isikhathi sidlula, bahola kakhulu), futhi njengoba ngishilo ngaphambili, basebenzisa imali eningi ekukhangiseni okuphumelela kakhulu okukhona, futhi lokho kudale isithombe maqondana nokwethembana okungakhathali iqiniso.

Umuntu uyazibuza ukuthi le mikhiqizo ihambisana kanjani nethemba abathengi babo abalibeka kubo, futhi iqiniso ukuthi impendulo iyesabeka. Abakwenzayo kwephula lokho kuthembela kuze kube sezingeni eliphezulu, okuholela kimi ekutheni ngikwazi ukuqinisekisa ukuthi kungokunye kokukhaphela okukhulu kokuthenjwa komthengi, akusekho ngomkhiqizo, kepha yimboni yonke emhlabeni jikelele, yakwenzela lokhu okuningana amazwe amaningi alawula yonke imakethe.

Ngubani ophethe le makethe?

Lawa mazwe amaningi sebenzisa noma iluphi uhlobo lomkhiqizo (ekugcineni kudoti) okungenziwa ezinye izimboni zabantu, futhi ngomlingo zikwenze impahla ebaluleke kakhulu kuma-akhawunti abo enzuzo. Futhi ngiyakuchazela.

Cabanga isikhashana, inkampani yokudla yamazwe omhlaba, enezinhlobo zemikhiqizo ezinikezelwe ukumaketha izinhlobo ezahlukahlukene zezitsha zezinkukhu ezilungisiwe emazweni ahlukene ... Zingakhi amathani ezinkukhu kanye nezimpaphe ezikhiqizayo? Zingaki amathani ayisigidi, kungaba okulungile kakhulu. Ungacabanga ukuthi kubabiza malini ukuphatha yonke imfucuza? Yebo, kuya ngomthetho okhona kulelozwe, kepha kungani sichitha imali ukuqeda lokhu kudoti lapho singayenza indlela yokuthola imali? .. Futhi lokho bakwenzile ...

Cabanga ukuthi bakwazile ukudala umkhiqizo, ngokususelwa ensaleleni yenkukhu (ngokwesibonelo), eyenziwe ngakho konke esikulahlayo ekucutshungulweni kwemboni yethu yokudla (izimpaphe, uqhwaku, izinzipho kanye ne-crest) nangemva kokucutshungulwa it kusuka kokusha bese siyinika iphakethe, siyithengisa ikhilo ebiza kakhulu kakhulu yalowo mkhiqizo kunalokho okusibiza ngekhilo lenkukhu emakethe ejwayelekile neyamanje. Kulungile ibhizinisi lezinkanyezi yenzuzo enkulu.

Futhi lokhu kusiholela embuzweni olandelayo ... Sibonile nini ukuthi amazwe omhlaba enze okuhle kakhulu kwiklayenti? ... Ngicela ungishiyele izimpendulo zakho kumazwana alokhu okuthunyelwe. Angazi noma yiliphi icala.

Zenziwe ngani?

Ukudla kwezinja zezimboni ngokususelwa ezinhlamvini, azimbozi nganoma iyiphi indlela izidingo zenja ukuzondla, kanye nalabo abakhiqizi bokuphakelwa ukuze bazuze. Futhi kuyinhlekelele nomaphi lapho uzibuka khona ...

Uma bekhuluma nawe "ngokudla okuphelele kwenja yakho", abakukhohlisi… nakancane.

Izazi zokudla ezisebenza ngemikhiqizo, kufanele balandele amanani wokudla okunempilo ukuthi uphawu olufanayo lubeka phezu kwalo, okumakwa ngezidingo zansuku zonke zezinja. Noma okungenani ezinye zazo.

Le mikhiqizo idala imikhiqizo ukuhlangabezana nezidingo zokudla okunempilo kwezinja ngamakhemikhali nangokuzenzela. Lokhu sekuvele kuyinto kimi engalungile kakhulu. Ngaphandle kweresiphi yokuphakelayo okujwayelekile esikuthenga ezitolo ezinkulu nasezitolo ezinkulu, zinamazinga omswakama aphansi kakhulu (ukuvimbela ukuthi okuphakelayo kungaboli kalula) namazinga aphezulu ezinto ezomile. Ukuthola umbono, ukudla kwendalo esikudlayo kungama-80% wamanzi no-20% okomile, kuyilapho okuphakelayo kwezimboni kungama-90% okomile no-10% wamanzi. Lokhu kunemiphumela ehlukahlukene enjeni, njengezitokisi eziningi, nezinkinga nge-tartar kanye ne-plaque yamazinyo, ngaphandle kokubeka uhlelo lwayo lokugaya ukudla emzamweni omkhulu kunokuba kudle ukudla kwemvelo, kugcina isisu macrobiota emazingeni aphansi kunqubo , okuzokwenza ube nohudo lapho ushintsha ukudla, okungesinye isici esisiza ama-brand ukuthi agcine umbono wawo.

Ngemuva kwalokho, okuphakelayo kuyi- ukudla kubhekiswe kuzo zonke izinhlobo zezinqubo okubandakanya ukubulawa ngegciwane ngemikhiqizo yamakhemikhali, amazinga okushisa aphakeme, ukwelashwa okucindezelweyo, konke okumele kufezwe, ngaphezu kwenhloso yokondla, uhlobo oluthile lwesethulo yilokho abathengi balo abakulindele. Futhi ukwazi ukususa yonke imfucuza eyenziwe yimboni yakho ngokukhipha imali kuwe ngasikhathi sinye.

Iphuzu engifuna ukufika kulo ngukuthi: Bakwazile kanjani ukusenza sikholelwe ukuthi umkhiqizo wokufakelwa nocutshungulwe ngokweqile, owenziwe ngezinto ezimbi kakhulu, unempilo futhi unomsoco ukwedlula inkukhu enhle?

Kulula kakhulu, ukuchitha izigidigidi zama-euro emikhankasweni yokukhangisa, ekukhohliseni idatha futhi ngaphezu kwakho konke, nasocwaningweni lwezimakethe ukunika abantu lokho abantu abakufunayo, ukudla okulula futhi okungabizi kakhulu kwemfuyo yabo, ukuthi bayaqinisekiswa ukuthi bazenzela okuhle kakhulu izilwane zabo, futhi abazenzi izimpilo zabo zibe nzima. Yilokho abakuthembisayo, noma kunjalo njengoba sibona kulokhu kungena nakokunye okufana ne-History of the Dog Feed Industry, izinkampani ezenza ukudla kwezimboni kwezinja ngokususelwa ezinhlamvini, zingibophezela kimi njengokunye ukwephula okukhulu komkhiqizi kumthengi, njengoba besithengisa amanga ephaketheni elihle kakhulu kepha, ngaphansi kwesithembiso sokudla okunempilo, bafaka ubuthi kubangane bethu abakhulu. Lokhu akusho ukuthi azikho ezinye izinketho e-BARF ezikuvumela ukuthi uvumelanise ukuba nesilwane nomsebenzi wakho kanye nempilo yomndeni. Yebo kunjalo.

Siyaphi ekudleni kwezinja?

Ukudla okusha kwenja

Namuhla, bavukile izinkampani ezintsha ezidale imigqa emisha yomkhiqizos yokudla okuhlangabezana ngempela nezidingo zezinja. Ngiyabonga ezulwini.

Imikhiqizo esuselwa ekudleni okungenamanzi njengeNaku noma iSumum noma okuphakelayo okungenakho okusanhlamvu nomswakama omkhulu njenge-Accana noma i-Orijen, kanye namakhulu emikhiqizo yamathini wokudla wezinja olinganiselayo (empeleni, hhayi njengokuphakelayo), aletha isipho ebesibonakala kudingekile kimi, lapho ngibhekene nokuhlukunyezwa obekunenketho kuphela Ngicabanga ukuthi amathini enyama agcwale umoya namanzi esinikezwa indawo enkulu.

Muva nje, ngikhuluma nekhasimende esitolo sezilwane, mina nomphathi wesitolo saqala ingxoxo, wangitshela engangikwazi kakade, ukuthi Abathengi abanolwazi oluningi nolungisiwe, bafuna imikhiqizo ngaphandle kwamabele noma okucutshunguliwe okuncane, okwenza imikhiqizo emisha enemikhiqizo emisha nokushiywa kwalolu hlobo lokukhiqiza ngemikhiqizo ejwayelekile. Futhi ngukuthi zonke izifundo ezenziwayo kungakhathalekile ukuthi zinjani, zinikeza imiphumela efanayo ... izinja ziyizilwane ezidla inyama futhi azihlanganisi nhlobo okusanhlamvu, okuyisisekelo sokwakheka kokuphakelayo. Futhi lokho akushiwo ikhwalithi yamabele.

Ikhwalithi ibaluleke kakhulu

Kubalulekile njengoba izakhamzimba esinikezwa ukudla, ngabe ikhwalithi yalezo zakhamzimba. Uma sithatha izicathulo zesikhumba ezindala, sifaka uwoyela wezimoto osetshenzisiwe nedlanzana le sawdust, siyawushaya siwuxube, siwenza ukondla bese siya nawo elabhorethri futhi sicela inani lawo lokudla okunempilo, bazosinika ngenxa yokuhlaziywa kwabo, okunenani elithile lamaprotheni, amaminerali, uwoyela, njll. Lokho abangakaze basitshele iqiniso ukuthi lawo maprotheni, lawo mafutha, lawo amaminerali avelaphi. Futhi kulapho isicupho siyizithameli ezithandekayo.

Inkampani yokudla yamazwe omhlaba inamagatsha ahlukene kanye nemikhakha engaphansi. Ziphatha izibalo zezigidigidi futhi imikhiqizo yazo ikhiqiza imfucuza, okumele icutshungulwe. Yebo, esikhundleni sokubalahla, abakwenzayo okulandelayo ...

Kusuka enkukhu, ihlukaniselwa ukudla, okungeke kusetshenziselwe imboni yomanyolo noma yensipho, evame ukuba uqhwaku, izimpaphe, uzipho kanye ne-crest. Lokhu kuguqulwa kube isidlo senkukhu, ngemuva kokukhishwa ngegciwane ngamakhemikhali ahlukahlukene anobuthi, ngokuhamba kwesikhathi kubeke emazingeni okushisa acishe abe yizi-3000 degrees ukususa noma yimaphi amakhemikhali asele namagciwane bese uthola ukudla kwakho kwenkukhu.

Ngalo ufulawa, benza amabhola okuphakelayo, bewafaka ngaphansi kwengcindezi emangalisayo (into enempilo kakhulu futhi), bese bengeza ama-flavouring, ama-flavour fixers, ama-stabilizers noma ama-preservatives. Futhi-ke uyazibuza ukuthi kungani inja yakho ingakufuni okuphakelayo.

Bese beyifaka kufayela le- ukupakisha okuhle kakhulu, nomdlwane ngobuso obudlulisa imizwa futhi wonke umuntu uyabuthenga. Lokho sekuvele iqhinga lokugcina.

Ukukhangisa ngokomzwelo

Basidayisela kanjani

Izinkampani zokuphakelayo zichitha izigidigidi entweni ebizwa Ukumaketha Ngokomzwelo, okuyiyona ehlose ngqo ekuthengeni ukuthenga ekunikezeni umuzwa ohlotshaniswa nomkhiqizo. Kulokhu, emhlabeni wokudla kwezinja, kulula kakhulu ukubona, ngoba ngisho nezinhlangano ezifanayo zokukhangisa nezokumaketha, zisebenzisa umkhakha wokudla we-canine (kanye nowemikhiqizo yezingane) ukuchaza izinto eziyisisekelo. Zale Marketing Emotional.

Lapho sithengela inja yethu ukudla, noma ngabe kuyini, sikwenza ngothando esinalo ngayo nokuthi sifuna ukuyinakekela ukuze ibe muhle ngangokunokwenzeka. Lokho kusiholela ekuthengeni lokho esikholwa ukuthi wukudla okuseqophelweni eliphezulu kanye nentengo engcono kakhulu ehlangabezana nezidingo zomngani wethu omkhulu. Lapho sibona isilwane sethu sijabule futhi sisibona kahle, sicabanga ukuthi senza kahle, ngakho-ke siba nobuhlobo nomkhiqizo ondlisa isilwane sethu, okuyisikhali sokugcina sabachwepheshe bezokukhangisa ukwakha uphawu futhi sikwazi noma yini ephethe uhlobo lomkhiqizo esizakhele ubumbano, okunikeza uphawu ithuba lokusithengisa noma ngabe luyini. Noma yini engokoqobo.

Iziphetho

Njengoba sesibonile kakade kule ndatshana, yonke imininingwane umkhakha wezondla osinika yona, ngokukhangisa, ngamanethiwekhi amakhasimende ayo nodokotela bezilwane nezitolo kulo mkhakha, ngokusebenzisa izingqungquthela, izifundo ezingamanga noma ukusizakala ngokunethezeka kwethu esikufunayo ezimpilweni zethu, yini elungele izinja. Kodwa-ke, ngiyaphinda ngigcizelele futhi ... uma kungcono kakhulu ... Kungani imitholampilo namahhovisi wezilwane egcwele izinja ezinezinkinga zokungezwani komzimba nokudla ezidla kuphela ukudla? ... Ngilindele impendulo yalo mbuzo. Ngikuthembisa.